To start an online business, it can be just a tad bit daunting to get it up and running successfully. Your website is the brand and ultimately the face of your business, so you want to do everything in your power to make sure it’s well put-together. If you are interested in setting up a website for your business you might be want to find good web hosting provider for a place to start.
A successful website will generate leads, produce revenue, and build not only your brand but also your brand’s reputation. This is why overlooking website issues can be a fatal blow to your business. A Website Audit with Seo Web Site Audit Report could help highlight and fix any detrimental issues whilst helping your business to flourish in the process. But just like trying to follow an intricate recipe, there all kinds of ways to mess it up!
Luckily, there are people have been through enough trials and errors that you can learn from their mistakes. We’ll take a look at some of website design’s biggest don’ts for starting your own business.
Neglecting to Make Your Website Mobile-Friendly
In a day and age where practically everything is being done on mobile devices, this is a big no-no! Cellphones aren’t replacing desktops and laptops, per se, but people are using their cell phones for surfing the web when they don’t have access to a desktop or laptop at a particular moment.
Making your website mobile-friendly allows a user to access your website from their phone and still be able to maneuver around and utilize information on your website, the layout is just displayed and formatted differently for mobile access.
Not Making Your Website’s Theme Customizable to Your Business
One of the best things about creating your own website is the free themes that come with it. Once you select your e-commerce platform and purchase a domain name, you can pick a theme that’s perfect for your brand!
Now, just remember when picking out your platform, whether it would be the Hibu website builder or any other choice, that you’re going to want to customize it to match the style of your brand… say for example you are building a website for home decor, the color palette, and the overall design should match what you are offering.
Since a home decor website has a lot to do with furniture, carpets, floors, tiles, kitchen, bedroom, beds, baths, and more, you cannot risk designing a website that doesn’t put these things in the front.
What if you’re telling people about bedroom design tips for better sleep but have a website design that is difficult on the eyes? Just like your bedroom needs to be relaxing, so does your website color palette and its overall design.
Customizable themes today allow you to pick a theme style that matches what you are offering. For home decor, you wouldn’t go for a magazine type theme, now would you?
So it is very important that you fully customize the website otherwise you’ll end up with a website that’s identical to thousands of other websites that’s out there on the world wide web. So let’s just avoid doing that altogether!
Stay Away from Jargon
When it comes to your business or trade, you know it like the back of your hand, having been in the industry for years. With those many years of experience, you’ve learned all the lingo and jargon associated with it, but that doesn’t mean that your website visitors understand that lingo and jargon.
If a visitor comes to your website and runs into all kinds of technical jargon that they don’t understand, they’re probably not going to spend too much more time trying to figure out what you’re trying to say.
You have to remember, we as humans have an attention span of about 8 seconds, which is comparable to the likes of a goldfish! But I say that to say, when customers visit your website, they need to be able to read through content that is straightforward and understandable, as well as encouraging to them making them want to sign-up for your newsletter or purchase your products!
Too Many Pop-Ups
If you want to run your customers off, add one too many pop-ups to your website!. Helpful pop-ups are great for your website because they’re a great way to build your website. Examples of pop-ups include asking a visitor to your site to subscribe to their mailing list or to follow them on social media.
The way pop-ups can hurt your business is if you ask them to subscribe to their mailing list AND follow them on social media, AND share their post, AND this AND that… We’ve all encountered that and when you did, what did you do? You probably left the site completely… pop-ups can be a major website turn-off!
Figure out what you want your readers to take advantage of the most from your website and then build a pop-up based off of that. If you’re trying push a certain product, have a pop-up of them saving a percentage off of a purchase if they “buy now!”
The internet gets billions of searches per day, and if someone does a search and it leads them to your website you want to be sure that your website has great navigation. 9 times out of 10, when a person visits your website, they’re looking for something, and if they can’t find what they want in a fast-enough time, they’re going to leave your site and go to a competitor’s site, and you don’t want that! There are a couple things you can do to prevent that from happening.
Stick to the Basics. We as humans are creatures of habit, and that same theory applies to websites. People are accustomed to vertical and horizontal navigation… in other words, we’re used to seeing a sidebar on the left-hand side of the page and across the top of the page.
Less is More. When you’re creating your website, you might be tempted to put all kinds of links in your navigation bar but refrain from it because doing so can overwhelm your users. Just stick to the basics of products, contact, about, etc…
Forgetting Other Aspects of Readability
The content on your website not only needs to be sweet and straightforward but the design of your site needs to be easy on the eyes too… meaning easy to read aesthetically!
In the excitement of creating your website and putting up content, you can forget certain aspects of readability outside of comprehension. Readability aspects to consider is fonts, font sizes, and the color palette for your site.
Font Consistency. A good rule of thumb to have with fonts on your website is to use larger font sizes when you are trying to make sure the readers need to know that something is of great importance. Use smaller fonts for more in-depth content… not following this piece of information can result in having a website that looks a “hot mess!
Font Type. Script font might be very pretty on wedding invitations but not very appropriate as the primary font on your website. The great thing about picking out themes is that they already have fonts on there that have been approved by designers for readability and looks. *Sans-serif fonts are great for readability on websites.
Website Color Palette. When picking out a color palette for your website, be sure the background color doesn’t drown or fade out your font… remember, we’re keeping readability in the forefront right now. So be sure to pick complementing contrasting colors that are easy on the eyes, both aesthetically and legibly.
Not Keeping Your Information, Security and Design Up to Date
In order for your website to be relevant, you have to do regular updates and maintenance on it. For one, updated information helps customers, and not keeping your site updated will also make it hard for your customer to find you in their internet searches.
If you want people to access your site then it needs to be secure. People won’t trust sites that don’t have the secure connection padlock next to the URL and they expect that any information they give to your businesses website to be kept secure by up to date security. If you aren’t sure how secure your site is then you can get someone to carry out penetration testing for you and you can see where to go from there.
Lastly, updated info on your site keeps Google happy. If you didn’t know, Google ranks sites on a series of different algorithms. One of the major ones is how relevant and new your site’s content is. Lastly, updated design will keep your website relevant in the aspect that technology is always changing and you want to be sure your website is keeping up with the latest trends and practices.