Building a business from scratch is not always easy but it is worth doing. The trick to being successful is to know when and how to take your business to the next level. When is relatively easy, it’s when you’re looking for more customers than you currently get and perhaps even want to increase the quality of the service you offer.
The how can be a little more difficult, fortunately, the following steps will help:
Update Your Stationary
You need business cards and business paper, even in the digital age. Your business cards need to reflect the qualifications and experience you possess. They also need to appeal to the genre that you’re trying to attract.
In short, you need to upgrade cards and other stationery regularly to remain vibrant and attractive to customers.
This gives you the opportunity to get in contact with old customers and reach out to new ones.
Offer Something New
It can be difficult to reinvent the wheel but that doesn’t stop you from looking at the latest inventions on the market and applying them to your business. This will show you, customers, that you keep up with trends and implement them where relevant.
If you haven’t already got a website then you need one. Did you know that 84% of people consider an online review as trustworthy as a friend? If you’re not online you can’t get any reviews.
It’s not just about having a website. You need to create a blog which will help drive customers to your site. You should also look at your social media accounts and make sure they are linking with your website; the more ways in which a customer can find you the easier it will be to take it to the next level.
It’s also very important that your website is easy to find and use; if it isn’t there are plenty of competitors who will grab your customers.
Demo Your Skills
If a customer agrees then you can video your work in a specific room or even the whole house. You can then upload this video to your website and social media accounts; this is guaranteed to get a favorable response.
When people see that you are genuine and what you are capable of, you’ll find that your customer base starts to grow.
Going online is great but if you have a business that is primarily local, such as interior design, then you need to promote yourself locally. There are still people that don’t have or use the internet.
Reach these people through standard press adverts or even try a little local TV advertising.
Make Sure You Stand Out
Take a few moments to look at your main competitors and see what they are offering. It’s important to find something that you can offer which is both valuable and unique. This will help to persuade customers to come to you for advice rather than going to your competitors.
But don’t insult your competitors while doing this; that won’t win any favors. And, perhaps most importantly, don’t forget to get your existing customers to recommend you; perhaps in return for a little commission.