From avoiding meetings with prospects who are unqualified to lesser cold calls, it is every real estate company’s dream to generate high-quality leads that are local on autopilot. However, the question is how this dream can be transformed into a reality. The answer to this question is a lot simpler than some might think: search engine optimization. For those who are unfamiliar with the term, it is essentially the process of leveraging search engines to lead potential customers to your business when they search for the products or services that you offer. These days, over ninety percent of consumers turn to the internet for most of their needs, and with so trying to find homes online, those with the right know-how and the services of capable real estate SEO companies will win.
Best of all, SEO never rests. It will continuously generate the leads that a real estate firm needs to elevate its revenue stream provided that it is used correctly. In this article, we’ll discuss everything that you need to know to understand what search engine optimization for real estate is all about and a few proven tips and tricks to help you achieve the desired outcome. Keep on reading if you wish to learn more.
What is real estate SEO?
While there are plenty of technical terminologies floating around the internet, real estate search engine optimization is just the elevation of a company’s position in the search engine results pages of SERPs of people who are either looking to sell or purchase properties. Try to look at things from the perspective of the customer and imagine that you are in the market for a home. The first step you are likely to take is to begin your search online because it is the most convenient and effective way. There is also a good chance that you will pick one of the first four or five links in the search results. A website alone is not enough to achieve success in this day and age; you will also need to find a way to elevate its position in the SERP; adopting SEO strategies and hiring real estate SEO companies can help in this endeavor.
1. Optimize the company’s local listing on its Google business page
Whenever users look for any local businesses or service providers, they’re usually greeted with a page that includes a map of other Google listings. Because the map usually takes up a sizable portion of the screen, the results displayed are often limited to three or four links. To get on the top of the list, you’ll need to optimize your business’s listing. It sounds a lot more complicated than it is, and one way of doing so is by keeping your company’s profile as detailed and comprehensive as possible. Don’t skimp on information; Google tends to favor businesses whose information is complete. You can also seek assistance from real estate SEO companies to make use of schema markups to ensure that the search engine is aware of any vital information.
3. Make sure that the company’s NAP is consistent and updated
No one can deny the importance of up-to-date and consistent citations across all digital channels. However, there remains an alarming number of local businesses whose contact information like NAP – address, name, and phone – are inaccurate, leading to lower rankings as a result. So before you submit any data relevant to your business, always make sure that they are accurate. It may sound like a small detail, but you’ll be surprised at how much of a difference it can make with enhancing the online visibility of your real estate company.
4. Encourage quality reviews from your clients
Nearly sixty percent of consumers tend to look up feedback and testimonials before committing any financial resources towards services or products. In fact, most trust them as much as they do personal recommendations. It is for this reason that you must encourage quality reviews from your clients. After all, not only do they help businesses establish credibility and trust with their intended audience. But more importantly, they’re a weighted factor when it comes to local rankings. With positive reviews, you’ll be able to enhance the search engine optimization of your advertising campaign and stand out amongst your competitors.
5. Conduct keyword research that is targeted
Keyword research is one of the most common search engine optimization techniques, and for a good reason: it works. It allows a company to understand which terms and phrases are commonly used whenever users search for offerings relevant to the business. In doing so, it’ll help boost the company’s marketing efforts not only by generating exposure to the business. But also, by attracting the right customers. Because of this, it is a job that no business can afford to overlook as the right keywords can make all the difference.
6. Enhance the company’s website
Another area that needs to be enhanced to boost the SEO efforts of a company is its website. If users aren’t happy with it, then there’s a good chance that they’ll look elsewhere for what they need. This will then elevate the abandonment rate of the site and as a result, affect its search engine rankings. To avoid this, you must make sure that all of the web pages are as aesthetically pleasing as they are easy to navigate. You must also make sure that there are no broken links on the site because it can also affect its position in the SERP and make it much harder to climb back up.
Searching engine optimization has become an integral element of any advertising campaign, especially when it comes to competitive markets like real estate. However, achieving success won’t happen overnight; it takes a lot of work, dedication, and the expertise of professional real estate SEO companies. And by incorporating the tips listed above into your marketing campaign, not only will create awareness for your real estate business, but you’ll also generate more organic traffic, reel in new customers, and increase your revenue as a result.