Many studies have been conducted over the years to demonstrate how the proper lighting in any store can affect the way consumers react to whatever is sold or displayed there. Every time the results have been the same: customers react better, meaning they are more inclined to buy when the proper lighting is used in any space. And, in this sense, car dealerships are no different.
Using Lights to Your Advantage to Make Sales
Lighting can be used to create an atmosphere that makes even reluctant browsers feel welcome. The right lighting as far as intensity and color can draw people in, keep them interested, and guide them throughout the dealership. Making customers feel welcome while increasing sales involves knowing the technical details of lamps and fixtures. These include:
Years ago, the amount of brightness generated by halogen, fluorescent, or incandescent lights was measured in watts. Nowadays, brightness is measured in lumens. Brighter bulbs produce higher lumens.
By considering efficacy, you can ensure that you get the most lighting for the amount of power the fixture consumes. Efficacy refers to the amount of visible light that is produced. You can determine the efficacy of a fixture by dividing its lumens by the watts it consumes.
Color Rendering Index
Color rendering index or CRI refers to the use of lights that do not distort the true color of the vehicles you have on display when compared to how they would look if displayed in daylight. The closer a light’s CRIs to 100, the truer the color is under that light. A car that is not displayed in such a way as to allow the consumer to appreciate the full beauty of its color may result in a lost sale or in an unsatisfied customer who finds out the true color of the car purchased once outside the dealership.
Correlated Color Temperature
This concept indicates the hue and tone of white light produced by a bulb or fixture. It is measured in Kelvins (K). Temperatures on the scale represent different colors. This allows you to select between an ultra-warm light (between 2,000 and 2,500 K), warm white light (between 2,500 and 3,500 K), natural white light (between 3,000 and 5,000 K), and cool white light (between 5,100 and 20,000 K).
Use Lighting to Set the Ambiance
The temperature of the lighting you select for your dealership will depend on the shopping experience you want your customers to experience. If you want your customers to spend a while comparing different automobile options, think about using warm white light or even ultra-warm white lights. To better showcase each one of the vehicles in your showroom, consider bulbs for spotlights or can lights that can be placed precisely above each vehicle to make it shine and look its best.
Glass Roll-Up Doors: More Lighting Through a Unique Garage Door
Your dealership already has whole walls made of glass. They not only allow people driving by to be attracted to what’s on display, but people walking around inside also get a much brighter experience. Add a glass roll-up door and watch your clients be amazed not only at the amount of light that comes in but at the spectacular way they look as they move up and down.