How to Attract More Potential Buyers to Your Home


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There’s no denying the fact that, at least for the time being, we’re existing in a seller’s market. In April, prices spiked to about 21 percent higher than they were last year, and competition is fierce. We’ve all heard stories about over-the-top markups — like one Seattle-area home that went for $400,000 over the asking price a few months ago — and bidding wars that smashed records. Indeed, 2021 is a cutthroat time for buyers, which means huge opportunities for sellers.

This rise in pricing was spurred, at least in part, by the record low inventory. However, due to the recent explosion, more and more people are listing their homes and reinvigorating the market, leading to some friendly competition. More inventory is likely to cool the market somewhat, which means sellers will need to do everything they can to garner lots of interest in their homes in order to maintain the higher prices. In this guide, we’ll go over a few up-to-date tips to help you attract more buyers and position your home to go over ask.

  • Make the Right Upgrades — Naturally, the best way to attract more buyers to your home is to cater to what they want. Making improvements like adding a skylight to boost natural light or sprucing up the kitchen can draw in more interested parties. But what do buyers want, actually? Things like adding a first-floor laundry room and expanding the closets are surefire ways to tick off more boxes among buyers. Consider making improvements that boost ambiance and eco-friendliness, such as adding VELUX skylights or installing window treatments. A set of high-quality roof windows allows the natural light to stream in while helping maintain a comfortable temperature year-round.
  • Do a 3D Tour — As we re-emerge to normalcy following COVID-19, some pandemic-era changes appear to be here to stay. One of these things is the 3D tour. Zillow and other real estate websites added “3D tour” as a filter on searches so that hunters can identify which listings have these tours. This is important for appealing to a broader geographical range, including those who don’t live in the region and can’t travel to yours to view the property in person, as well as to those who may not be able to leave their home.

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  • Think About Mass-Market Appeal — If your goal is to draw in as many potential buyers as possible, you want to position your home as an option for all kinds of families and make sure they can visualize their life there. But what does that mean? In essence, it means keeping things neutral and approachable to all. Here are some key ways to do that:
  • Paint the walls a neutral color that’s pleasant and agreeable. Tip: The aptly named “Agreeable Gray” by Sherwin-Williams is a good pick for selling, but anything in the gray or greige family is a solid choice.
  • Remove any personalized décor so that people can envision their own things in your home. This goes for family photos and any posters or décor that aligns with a certain sports team, political affiliation, etc.
  • Emphasize versatility. For example, if you have a small room that would work as an office, a nursery or a walk-in closet, make sure that’s highlighted in the description and shown in the photos. This will help attract a larger audience because more options cater to more people’s needs.
  • Make the landscaping low-maintenance. Resist the urge to plant anything that’s high-maintenance or finicky, regardless of how much it boosts curb appeal. This could scare off buyers who don’t want to spend hours in the yard or aren’t particularly garden-savvy.
  • Emphasize inclusivity if you live in a neighborhood where all are welcome. Though you may not think about this unless it directly affects you, marginalized people will prioritize streets and neighborhoods where they feel safe, so be sure to emphasize inclusivity if it applies. 
  • Invest in Photography — If you like to browse Zillow or Trulia in your spare time — don’t worry, many of us do, even when we’re not house-hunting — then you already know what a massive impact good pictures can make. In reality, homes advertised with professional photos sell 32 percent faster and have higher view counts and click-through rates among potential buyers. That means that you’ll get a lot more exposure (pun intended) if your photos are eye-catching.

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  • Share on Social Media — These days, home owners don’t only need to rely on their realtors to create hype. Thanks to social media, they can also use their personal networks to get the word out. Make sure to post your listing on your social channels before it’s even live to help leverage your real-life friends and family. Oh, and make sure to make the post public so your network can share it. Often, these posts get shared far beyond your immediate circle, as people share them with friends who are in the market for a new home. Hashtags, including local ones, and geotags can also help people find your post. 
  • Invest in Staging — Home staging can significantly increase the general appeal of your home and it can also help draw in more interested buyers because it can highlight the versatility of your space. In general, staging is meant to create a neutral, pleasant environment that appeals to a large group and emphasizes the many ways certain rooms can be utilized.

At the end of the day, more potential buyers means a higher selling price and a quicker sale. Putting in the effort to make sure your home appeals to a broader group can translate to thousands of dollars in your pocket, so it’s definitely a worthwhile endeavor! 

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