Selling a property is not always easy, especially in a slow real estate market. Sometimes, the process of putting up your listing alone is already a handful. While this is only one part of the overall method, incorporating some useful and creative ways of pitching your house to the market can help you gain leverage over the others.
Here are six (6) proven and effective ways to sell a house creatively to top up your selling game.
Understand how the real estate market works
Real estate is a competitive industry. If you do not have enough knowledge yet as to how this industry works, it can be not easy. However, doing intensive research about the field can help you overcome the pending challenges ahead. In terms of selling a house, having the necessary real estate knowledge can help you prove the property’s unique selling point (USP) to the buyers. This will make you look trustworthy and credible to sell a property that is worth the value.
Find the best real estate agent
Another way to sell a house is by finding a suitable real estate agent to do the work for you. Agents or realtors are trained individuals who have effective techniques to increase your property’s likelihood of getting sold fast with the right value.
- Stage your house
- Stage your house
Home staging is a creative way to attract potential buyers since it can draw their attention. For one, this is another creative strategy often used to lure buyers into looking at your house. Hence, you should make sure it is presentable. Technically, in this case, the best thing to do is to follow the traditional home staging (if the buyer wants to check it personally) by decluttering the place and rearranging some furniture following interior design. However, you can also add an alternative by creating a listing with virtually-designed or enhanced real estate images. If you are not pro when it comes to photography, it would be better to seek help of a professional photo editing company.
Build an online presence
What’s another perfect avenue to go creative in selling an item than going online? Building your online presence is the first step to utilize most of the internet’s extraordinary power. Think of a single property website. This type of site features a property so well that all its details are available already. With proper search engine optimization (SEO), you can make your property searchable right away. This means more potential buyers can see it. Moreover, social media also helps in reaching more people. Plus, you can use many creative channels to create more interactive promotional materials for selling your property.
Make essential repairs and renovations only
Bear in mind not to overdo any repairs. If possible, keep it at a minimal level by identifying only the house parts that need improvements (e.g., kitchen sink, bathroom, ceiling leaks, noisy doors, etc.). Changing the new home’s paint is unnecessary since the new owner may also change it according to his or her preference.
Level up your marketing strategies
For once, try to employ unconventional marketing strategies when selling your house. It is prevalent now to use online platforms, but going back to the traditional leaflets can also help. Remember that not everyone is versed in using the latest technologies. What if your potential buyer is one of them? Also, try having video materials and aerial photographs using a drone. You can also try doing some virtual 3D tours, especially now that the coronavirus pandemic limits people’s mobility.
These top six tips are already proven and tested to work in the real estate slow market. However, if you think they are not enough, there are other available tips to sell your house creatively that you can try.