Search engine optimization (SEO) has gotten so many changes in the past years, and we are sure that there will be more in store in 2021. Despite the many modifications that happened, some pillars of SEO, such as quality content, website speed, mobile-friendliness, and backlinking, will remain significant as ever.
Many people think that advanced SEO is a complicated subject. However, its bottom line boils down to how much the search engine thinks you offer to your audience. In the end, advanced SEO helps you grow from a total noob to a successful business owner.
With the competition in the home repair industry getting fiercer, it is important to get in front of your ideal customers the moment they search for a company.
If you are looking for organic website traffic, more leads and sales, and exponential growth without the need to invest more money, advanced SEO for home services companies is the key. Let us dig in with the most effective advanced SEO techniques that will take your home repair business to the next level.
Update Old Content
Content will eventually lose its relevance as time goes by. Website traffic, lead conversions, and other important metrics eventually become low. Optimizing your old content is a great way to refresh and update your existing pieces while reducing the number of hours writing and publishing them.
There are several strategies that can help you find existing content to reoptimize:
- View the organic traffic of your old content in Google Analytics.
- Check the Google Search Console for the impression and click data of the web pages.
- Use Ahrefs to assess the keyword rankings and traffic of specific pages.
However, you cannot just reoptimize old content. Keep these factors in mind perform reoptimizing existing content:
- The content should be at least 6 months old
- It should have a previous track record for driving substantial traffic and conversion.
- It should be related to the services offered by your company.
While new content takes time to rank and drive organic traffic, improving and upgrading existing content presents a quick win in terms of ranking, traffic, and online visibility.
Research Your Keywords Properly
Take time to research the most relevant keywords before finalizing your blog post ideas. Your keywords are words or phrases used by your target audience when searching for information on home repair issues, like ways to prolong your washing machine’s life. SEO tools, such as Google Keyword Planner, Moz Keyword Explorer, or KWfinder, can help you find the right keywords and improve your chance of driving conversions and search engine rankings.
To use these tools, type in your target keywords and the tools will display all relevant keyword combinations for you. These tools also allow you to check the search volumes for the keywords you enter.
Develop an Internal Linking Process
No matter what the size of your website is creating a smart internal process is a crucial part of your advanced SEO strategy. On their websites. Internal linking helps robot vacuums do their jobs by providing them with the appropriate avenues. Unindexed websites do not appear in the search results, earn clicks, drive organic traffic, or leads and sales.
Developing an internal linking technique helps:
- Show the relation between pages
- Pass “link juice” from high-authority pages to lower authority pages
- Show the relevance of older and newer pages
- Boost the search engine rankings of web pages.
To get started with an advanced search engine:
- Use Moz’s OpenSiteExplorer to check the number of inbound links to your site.
- Use Ahrefs’ internal backlinks report to check the number of inbound links per page.
Optimize Content for RankBrain
Google uses RankBrain to improve search results. It works by breaking down search queries into word vectors to fetch more relevant results.
RankBrain is more than an advanced SEO strategy but also a vital part of your marketing campaign. To optimize your content for RankBrain, you need to centre your efforts on two important areas: title tags and meta-description. Both motivate potential customers to click on your website and help crawlers understand your content easily. To yield the best results, make sure to incorporate your main keyword into your title tag and meta-description.
Accelerate Page Speed
People looking for information about repair services from day-to-day household appliances to more specialized industrial downdraft tables want a fast online experience. That is why Google considers page speed as a search engine ranking factor because users hate slow loading pages. Most online searchers expect a page to load in 2 seconds or less.
Optimize Website for Mobile Devices
Today’s consumers are shifting from desktops and laptops to smartphones. Researchers claim that mobile devices generate 52.2% of website traffic worldwide. To keep up with the competition in the home repair industry, your website needs to have a mobile-friendly design, making it easier for mobile users to access your website on a screen of any size. You can do this by hiring a professional SEO provider like Local SEO Search, the best SEO in Toronto.
Step up your marketing game with SEO so you can keep your phone ringing and your home repair business thriving.
