5 Ways to Earn Your Customers’ Trust as a Service Provider

Are you searching to grow your plumbing and HVAC business? A potential customer wants a professional they can trust, so finding a trustworthy plumber and HVAC professional is their first step, and a critical one. Trusted Plumbing and Heating starts there, and focuses on implementing honesty and integrity first. For that, our customers reward us with their loyalty and consider us as one of the best at providing plumbing and HVAC services in the area. Trusted Plumbing and Heating serves the entire Puget Sound Area including Tacoma, Kent, Seattle plumbing, and Renton Plumbing.

Of course customers also expect excellent plumbing and HVAC services as well as skilled and experienced technicians. Over our forty years of experience, we have learned five important things to build trust with customers that we want to share with business owners in the same field.

1. Easy & Trustworthy Communication

We believe the best way to earn trust from a customer begins with communication. Customers appreciate in-depth explanations of how a repair or installation procedure will go. You might think it’s easier to simply complete the repair and just skip communicating thoroughly with your client. However, for a client, it may feel invasive of their personal lives and living space if you don’t communicate what you plan to do in their home with their repair or installation. This will also prevent miscommunication or confusion on the part of the customer.

We value our customer reviews, we make sure to read them regularly, and we can say that most of them are satisfied with our communication and appreciate our polite tone. Did you know that 90% of consumers say their buying decisions are based on online reviews?
Easy & Trustworthy Communication

“I was very happy with the conversational tone of each one from Trusted Plumbing and Heating. They were punctual, communicative, efficient, and friendly while providing exceptional workmanship. I had no question unanswered,” said Lindsay, one of our satisfied customers. “We’ll continue to use them for any and all plumbing/heating needs.”

Our workers make sure to have an open discussion with our clients before we start any task to fully disclose our plans for their plumbing needs. It is important to us here at Trusted Plumbing and Heating that our buyers know not only what the problem is in their home, but also the plan we have to fix it.

2. Pricing

As a service provider, it is essential to be straightforward with the pricing of your services. Pricing is always a critical concern of most customers as plumbing and HVAC repairs and service can be costly. Do you know How much does a plumber cost in Seattle? When your customer knows how much they must pay for a certain service to be done, they are more likely to contact your business as opposed to one that doesn’t publicly advertise any prices. Be sure to also provide estimates on routine maintenance customers may need. Likewise, to simplify this process, our website has a “Free Estimate” tab you can click on that will guide you to a page where you can fill out some information about your needs for no cost!

This is a good first step when you are trying to advertise the cost of your company’s services. In addition to openly promoting your costs, it is also helpful to promote the quality of your work as a business. Trusted Plumbing and Heating has had experiences where an individual will call us after contacting a different company because the other company was charging too much or could not fix the problem without tearing up and damaging other parts of the home.

One specific encounter we had with this scenario was with a woman named Anita who had a clog in her kitchen drain and had contacted several other companies that were not able to fix the problem without damaging other areas of her home, resulting in extra fees. After calling Trusted Plumbing and Heating, one of our reliable plumbers helped Anita find an efficient, affordable solution with no extra damage to her home. Following her experience, she could testify, “…my floors were intact, my toilet was intact, nothing was disturbed and I have a beautiful drain.” When your customer knows that they are getting their money’s worth with high quality service, they will not only be loyal to your business, but they will also share their experience and promote you to others.


One of the best ways you can earn trust from a customer is by making them feel comfortable with your company. Because plumbing and HVAC repair always involved essentially a stranger coming into their private space, customers want to know they can trust you. This idea can be acted on through many different means, but most importantly by ensuring to your customer that your plumbers and technicians are up-to-date with the current standards and equipment for their needed service.

One way you can promote trust is by making your team and their credentials public on your website and providing background information on your company. Trusted Plumbing and Heating introduces our team and is willing to share our professional details with everyone that comes to our website. It is critical to provide information on how your company and team stays updated on the current plumbing and HVAC technical changes. This will increase the trust your customers have for your company and service because it gives them more knowledge and security that you are a not only a reliable source but a familiar face.

4. Quality of Services

Of course customers calling for plumbing or HVAC work need to trust that the work done in their home or business is of high quality and done efficiently. For plumbing and heating services, we have skilled and trained technicians. They do the work with great skill and technical knowledge. They come to do the work with great care. As a result of that, customers praise the superb quality of the plumbing work that we have done.

Providing great quality services is foundational, but you can also ask your customers to write reviews for you on social media platforms. As people tend to trust good reviews and shy away from companies with poor reviews, this can be a boost for you professionally. Many people will write you a review if you suggest it. In fact, 88% of consumers trust online reviews as much as personal recommendations!
Quality of Services

5. Sharing Our Story

People who need plumbing and HVAC services are more likely than ever to seek reviews online before deciding on a service provider. Promotion is one of most important activities in our business and keeps us in the public eye. We promote our company story to our Facebook page, Twitter, and YouTube. Share reviews and photos of your work for potential customers to see. Do not neglect your Google my Business or social media accounts as many potential customers will be looking there for reviews and service. Respond to reviews as well.

If you want to grow and improve the trust that your customers have for your business, you can use these five tips that have been great tools for Trusted Plumbing and Heating to form genuine connections with our customers. By communicating with your clients, showing your prices and the quality of your service, advertising your team, and sharing your company story you can increase the trust people have for your company.

Trusted Plumbing and Heating has been in the Kent area providing plumbing and HVAC services for more than a decade. The owner, Jim Cunningham, has been in business for over 40 years and has helped thousands of customers. His family-owned business is making a difference in the world of plumbing and heating by helping people one-on-one and making connections that will last a lifetime.

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