Innovative marketing and showcasing ideas have always been able to drive more footfall traffic in retail stores. It is a well-researched fact that sales have a direct connection with visual stimuli. Moreover, around 70% to 93% of the total human communication falls in the non-verbal or visual space. This means that a major chunk of customers always ends up buying that product, which uses stronger visual imagery to create a lasting impression on him or her. Therefore, in marketing terms, the retail item will only sell if you can display it attractively and appealingly.
If you own a retail business that is not achieving the desired profit margin for quite some time now, then you must reconsider literally, shake things up on the front. Storefront renovation has been the age-old yet effective promotional strategy that has always given the business the required boost. However, it is crucial to be selective with the renovation techniques and strategies that you are adopting. This is because according to all marketing experts, you get only two seconds to seek customer attention. Even if you have a budget constraint, some remarkable storefront advertising tools are low-cost and effective. You can go through this article to know about five inside hacks to expand the customer base of your business.
-
Redesign the Focal areas
If you have a strict budget then it would be wiser to start with the focal areas of the facade. Often the facade area is cluttered with merchandise that has not been replaced or cleaned. The storefront is the first part that the customer comes across. Therefore, it is very important to redesign it for letting your buyers know that their favorite store has changed for the better.
Moreover, redesigning the focal areas can also be beneficial for business as it might lead to better operations and communication. Start by clearing the space totally and start with a new piece of furniture or a different design for displaying the items. Make the merchandise more visible and accessible for the consumers so that they can stop at the storefront and ponder over their products.
-
Exterior Fixtures
The exterior fixtures serve as the identity of a store. They are the potential advertisement tools that not only let your customers know about your presence but also can convert a pedestrian into a potential customer. Therefore, be mindful of the exterior fixtures that you are using. There are many modern low-cost fixture solutions to revamp the look of the store like the impressive large format printing on the aluminum sign leading to a hanging wall display or the store entrance can be used for attracting the attention of the passerby. A properly used and highlighted exterior fixture can easily attract and hold the attention of the customers. You can also use unmatched 3d wall panels for advertising. Therefore, you have to create the proper flow with the proper fixtures so that they are guided into the store out of sheer curiosity.
-
Apply a Coat of Paint
This strategy can sound like a low-key solution for renovating the storefront. However, design experts have always banked upon a fresh coat of paint for doing the most of the magic. This means that there are wonders that a well-thought collage of colors can do to your store when applied properly. Moreover, this technique is similar to world-famous architecture projects that make use of the contrasting effect of colors to create the beautiful visual imagery for which they are famous. Therefore, choose bold and bright colors that stand out in the neighborhood and make your store easily noticeable.
-
Exterior Signage
Exterior signage styles like channel letters, post, panel signs, and 3D printed signs are some of the affordable signage techniques that will give your storefront a new and fresh look. Consider changing the complete set of signage used for exterior or interior purposes. However, you should make sure that all the signage solutions have similar or aligning designs. You might also consider the latest signage style of window graphics to make it look more appealing. You can always take help from signage companies who provide professional signage help for event planners and organizers.
-
Proper shade of Lighting
Lights have always given all design construction the required edge. LED lights are not only affordable but also provide a glossy rich effect on the storefront fixtures and other design implements. Experts have always highlighted the fact that high-cost poorly lit design work can never attract as many customers as a properly lit storefront with low-cost fixtures. Do not forget to spotlight the focal areas. The initial cost to redo the light work might be slightly heavy on the pocket but it will certainly compensate with the effect produced.
The Final Verdict
A renovated and redesigned storefront can expand the customer base, enhance customer loyalty and give the business the needed boost. Therefore, follow the above-mentioned tips and let the business take off.
