So, you’ve discovered that there is a demand for quality pressure washing services in your neighborhood. That’s fantastic. Now the next step for you is starting a pressure washing company to satisfy this demand. However, since you’re reading this, you’ve also discovered that starting a pressure washing business isn’t as simple as you had initially thought. It takes a lot of serious planning and preparation to create a pressure washing business. Don’t worry, though; the following guide will help you develop ideas for setting up your power washing business.
1. Determine Who Will Offer The Pressure Washing Services
If you’ve already researched the industry, you’re aware that power washing requires one to be knowledgeable and skilled. So, before you start your power washing business, you need to decide whether you’ll offer the pressure washing services yourself or you’ll hire an expert. If you’re still a pressure washing beginner, check out YouTube videos that provide guidelines for how pressure washing is done.
2. Prepare A List Of Your Service Offerings
Now that you’ve determined who will handle the jobs that are brought your way, the next step is to determine the core pressure washing services your company will offer. Will your pressure washing business focus on residential, commercial, or industrial services? Industry experts advise that you start with a limited list of service offerings to master them. Doing this will also help you avoid being overstretched and will also reduce your start-up costs.
3. Understand The Scope Of Your Services
The following step is significant. It will help you determine what makes your power washing business unique from your competitors. At this early stage, you should focus on offering specific services. You could offer services such as:
- Concrete cleaning
- House washing
- Window cleaning
- Roof cleaning
- Gutter cleaning
Offer a few services and become an industry expert on them. Along the way, you’ll discover different ways to improve your service offerings, which will enhance your business’s unique value proposition.
4. Purchase Pressure Washing Equipment
At this stage, you already know what services you’ll be offering your client base. Now it’s time to purchase the equipment that will help you get the job done. Having the right equipment will help you get the job done right.
If you’re starting with several types of equipment like a small pressure washing machine, you will need to buy a van or a track.
5. Develop Your Business’s Brand
Just like people have their own identities and personalities, businesses too have their own identities and personalities. Your power washing business brand will be its identity and personality. When developing your brand, you’ll need to ensure your target market can relate to your brand’s personality.
To do that, you’ll need:
- Company Name and Logo – Your company name and logo will help customers identify your company when you’re ready to start accepting job requests. The company name and logo are also important when registering your company. Your company name and logo should appear on your vehicle, equipment, flyers, uniforms, emails, quotes, invoices, website, and social media pages.
- Contact Information – It’s impossible to operate a business without any contact information such as your phone number, email address, and website. So, your business should have independent contact information. It’s best for you to keep your personal life separate from your business life.
It’s also advisable to brand your website and email address with your company name. And as soon as you launch your website, you should consider claiming your Google MyBusiness page.
6. Marketing On Social Media
Once you set up your pressure washing business, the next crucial step is attracting customers. The best place to find your target market is on social media.
You should be aware that marketing your business on social media can be overwhelming. For you to get a good liftoff, you’ll need to post content regularly and at the right time, and you’ll also have to engage your community continuously. However, this strategy is also fundamental in helping you set up a positive company brand image.
When selecting what social media page to use, your choice will be influenced by the social media platform your target market is using, the type of content you’ll share with your audience, and your preferred platform.
Once you connect with your target audience on the most appropriate social media platform and commit to engaging with your audience regularly through posting and replying, you will attract leads to help your company grow.
And to top it all off, you can do it for free though there is an option for paid advertising.
7. Register And Insure Your Company
It’s essential to register your company with your local government to secure your reputation as a legitimate business and build trust among your suppliers and clients.
Also, due to the increased likelihood of damage caused during power washing, your business carries significant liability. Therefore, to protect yourself and your clients, you should invest in general insurance liability coverage. This coverage will also help you improve your reputation as a trustworthy business among your customers.
8. Plan For Your Company’s Future
The future of your pressure washing business is unclear. However, you can chart a plan to help you think about your business’s long-term future. Where do you want to be in 6 months, in 3 years, or 10 years?
If you want your company to grow, you’ll need to set company goals to help you decide your company’s direction. It’s never too early to start thinking of the future.
Having a plan for the future will also help you come up with a plan to mitigate any misfortunes and losses that the company experiences along the way. So, if you have any questions about this strategy of starting a power washing company in 2021, leave them in the comments section below.
