The use of promotional tote bags for marketing is a popular method of advertising for many reasons. First of all, tote bags are used by many people in daily life, as the majority of people use some type of bag to carry belongings and purchases. There is space on the bag for a large, noticeable logo, the bag is durable, and the logo has the potential to be on display for years. Also, reusable tote bags are environmentally friendly. The bags are a relatively cheap way to provide mobile advertising that has been proven to promote positive brand awareness. Businesses who decide to go with tote bags for promotional purposes have decisions to make regarding the actual logo to be used and the type of bag that would best fit their needs.
Canvas Shopping Bags
The most popular type of promotional bag is canvas shopping bags. These bags are known for being strong enough to carry a heavy load, yet by themselves are lightweight. Canvas is durable and washable and is perfect for imprinting as it accepts color without bleeding and logos stay put without fading. In addition, the canvas is made from cotton, a natural, renewable resource, and is an affordable fabric to produce. Canvas shopping bags can be customized to fit the needs of customers with the addition of zippers, pockets, or extra compartments. All these qualities make canvas an appealing choice for marketers.
Large Reusable Shopping Bags
Reusable bags of any fabric help reduce the excessive use of plastic bags when shopping. Businesses may want to choose large reusable shopping bags because they can be matched to the style of any particular marketing strategy. For example, if the color is something that makes a brand recognizable, the bags can reflect that. Often these bags can be folded and put into purses or briefcases, so customers have easy access as needed, and convenience makes the brand more likely to be on display.
Brands that display an interest in reducing waste and being environmentally friendly are viewed more positively by consumers. Carrying the cheap reusable grocery bags makes the individual feel like they are doing something positive for the environment, and the brand audience is expanded to everyone that individual comes into contact with.
Additional Tote Bag Advice
It is important for marketers to remember that, above all, customers want products that are useful and convenient in their daily lives but making a tote as stylish and attractive as possible is also going to increase use, and therefore brand exposure. The size, shape, color, and style of the tote bag are all important things to consider when producing a bag that will be used. Also, having an eye-catching logo and considering strategic placement on the tote can draw attention. Even something as simple as having the logo printed on both sides of the bag can increase exposure, and of course, it is essential to make sure the logo is large enough to be seen. The best advice is to do what it takes to make sure the customer feels motivated to carry the tote and expose the brand.