The world of real estate is very exciting. Not only do you meet a lot of new people, but you also offer them new homes where they will live their lives and create new memories. But with all the benefits, real estate is a crowded business. You will definitely have a lot of competition.
To be able to make it and become successful, you need to find ways how to stand out so that people choose you over hundreds of other agents. In this article, we share 5 ideas on how to achieve exactly that.
1. Be different
In a field where many players act in the same way, it is better to be different in order to be noticed. It is a good idea to check what your competitors offer and how they operate and do the opposite. For example, you can take photos from a new angle or come up with creative poster ideas. Whatever you do differently, people usually remember and decide to go with someone who got their attention.
2. Develop your platform
Every successful real estate agent has their own platform where clients can find them and learn more about their work. Since this is the most common way in which clients find agents, your platform needs to catch their eye and stand out among others. First of all, you need to have a catchy slogan. You can find good examples of real estate slogans from Follow Up Boss. Additionally, your content needs to be useful. If your articles have real value to the clients, they will trust you more.
3. Respond fast
The demand for real estate is always high and most agents are busy with work. So it is quite common for your call to be sent to voicemail when you are trying to reach an agent. What is worse, usually they do not listen to the message itself, so you need to provide all the information again.
To be treated differently, make it a rule to respond to phone calls and emails in a timely manner. The faster, the better. In this way, you will build a reputation for being a reliable agent who is always there when you need them.
4. Listen to what the client wants
Quite often real estate agents are more focused on making a sale and getting their commission rather than on what their clients want. But to really make a difference you need to focus on your clients’ needs. If you listen to them and spend some time trying to find out what they are looking for, you will win in the long run. Satisfying your clients is the ultimate goal, and no one provides a better advertisement than a happy customer.
5. Tell the truth
This is probably the main thing that will make you stand out among your competition. The fact is that most agents believe that to make a sale they need to tell some white lies. And even though we all realize it, yet no one likes to be lied to.
Say, you cover up something that cannot be seen right away. If your clients end up buying the property, the truth will come out eventually, and their trust will be gone. Moreover, a bad word of mouth does real damage to your reputation.
That is why, when a real estate agent does not embellish the facts but tells it straight how it is, the clients feel it. And because of the respect and trust you gained, they are more likely to stay loyal to you and recommend your services to their friends.
These are only several examples of how you can stand out, but you will surely have more ideas once you put your mind to it.