No business can succeed without appropriate marketing tactics. It is an integral part of every small or large-scale business and requires proper execution. As an interior design business, your marketing tactics demand to be not only well-planned but at the same time be creative and socially active.
In this piece, we shall be assisting you in understanding the top five easy yet effective ways on how you can promote your interior design business. Each point is explained to help you gather knowledge of the different sectors ranging from focusing on customer feedback to learning how to connect InVideo with your clients for better reach.
- Grow with the niche: In the world of creativity, it is well-proven that any expertise in a niche area helps you grow. The concept of interior designing has long been known, and it is a profession that many try to ace. Hence, to keep your game up in the competition, you need to find that unique idea in a niche area that will help you stand out from the rest. For instance, creating a lovely vibe for a home or office is definitely your expertise due to your creativity or years of experience. But, you cannot market your brand with just this as there are several others who already have been doing the same. Hence, pick a niche and make yourself known for that unique touch that only you specialize in. This can be anything from the use of a particular shade, a contemporary design, or specific home décor items.
- Active blogging on How-To’s: People today absolutely love to be creative, and many take some time out from their busy schedules to indulge in creative activities. In fact, you can easily come across at least one friend on your Instagram, Facebook, or other social media feed uploading stunning pictures of how they revamp their spaces and add beautiful home décor items. But, how exactly do they get these ideas? From potential websites offering huge DIY ideas. If you have a website, then you too should immediately start publishing How-To blogs as well you should create How-To videos supporting those blogs actively. Here, you can showcase your creative side and share tips with your customers on how they, too, can brighten up their home or office spaces with simple ideas.
- Rule all social media platforms: If there is one platform that you absolutely should mark your presence on today, it is social media. Be it Instagram, Facebook, Twitter, Pinterest, or any other, ensure that you have an account on each platform. They work magically to bring exposure to your brand, and you simply cannot ignore them. While uploading a post is the major feature across these platforms, being active with stories further allows your customers to gain an insight into your day-to-day activities, upcoming projects, product updates, and more. Each social media platform is a little different from the rest, and hence, you should also ensure that you hire a social media expert who can help your brand climb the ladder of success.
- Email marketing: Another significant promotion tactic, email marketing still isn’t used by several businesses creatively and informatively. It is a form of marketing that can reach hundreds of customers in a single day and gather knowledge about your brand and services. Email marketing is a powerful tool to reach both your audience and general visitors who can eventually become your clients. You can further ace your email marketing game by creating infographics or sharing helpful tips and how-to articles that will attract customers and inspire them to read and reach you. Additionally, you can smartly promote your brand and services in each email campaign or introduce exciting offers and discounts to attract clients.
- Focus on reviews: Your brand’s future ultimately depends on how satisfied or unsatisfied your clients are with your interior design ideas and services. Hence, you should focus heavily on every positive and negative review from your clients. Whether you land upon a client who demands a complete renovation of a bungalow or a client who requests a simple interior design solution for their office space, their feedback matters. There are several ways to learn what they think about your brand, your employees, and your services. One way is to hand over a feedback form after the completion of a project. This is the quickest and easiest way to understand your clients’ experience. Another way is to email them a form requesting the same, wherein you also show them that you respect their time and effort. Additionally, ensure that you plan and share monthly or quarterly surveys via email to stay in touch with your clients and understand if and when they plan to receive a service. This will assist you further to plan and offer excellent solutions.
Marketing is a wide concept, and there are endless ways to help promote your brand and reach every corner of the world in minutes. However, this takes time and patience. You should be committed to being actively present in every area and show your clients your potential as a brand and team. Additionally, while technology is what should be praised for today’s efficient and effortless reach among people, you should also consider the significance of reaching out to people and conversing with them. For this, you can plan campaigns in attractive public areas such as malls, cafés, and more.
Unlike many other sectors in the world of creativity, interior design shows no signs of taking a break, and it only gets bigger and more competitive. Therefore, it is vital to level up your marketing strategies without delay and keep brushing up the tactics as per the changing trends. You should be aware of what is changing around you and brace yourself and your team for any major challenge that comes your way.
We hope that these five easy yet effective ways to promote your interior design business will prove helpful for your brand. Ensure that you follow each one, starting now, and help build your presence amongst potential clients.