What Is Virtual Staging and Why Realtors Should Use It
It’s no secret that in real estate, home staging directly impacts sales. According to the National Association of Realtors, 40% of real estate agents believed that home staging influences most buyers’ view of the home.
Home staging is a process where a property is decorated to display its best qualities with the intention of attracting buyers and the goal of selling the home faster at a higher price.
According to a 2017 survey by the National Association of Realtors, a majority of realtors believe home staging increases the sale price of the home by 1 to 15%.
But, traditional home staging is labor-intensive, time-consuming, and typically a very expensive process. However, there is a cheaper and more efficient way to do it – through virtual staging.
In today’s technological age, real estate agents can easily, quickly, and inexpensively turn an empty room into something that’s extremely attractive to the buyers.
What Is Virtual Staging in Real Estate?
Virtual staging is a cost-effective alternative to the traditional staging of vacant homes. This technique uses CGI – Computer-Generated Imagery to add 3D models of décor and furniture to the empty spaces of the room.
How Virtual Staging Works?
Virtual Staging means virtually placing furniture and decorative items into a room to reflect a particular style and taste. Virtual staging by Styldod is an inexpensive and hassle-free process of staging a home. This is how it works:
- Photographs of the rooms are taken and are sent to the virtual staging solutions provider.
- The digital editors then edit the images using virtual interior design software to ‘build’ furniture in the room. These editors are trained interior designers with an eye for what works and what doesn’t.
Why Should Realtors Use Virtual Staging?
In a world where 90% of buyers start their home search online, virtual home staging can potentially help real estate agents sell vacant homes faster and at a high price.
1. Cheaper Than Traditional Home Staging
Traditional home staging can provide a substantial ROI for some realtors, but not everyone has the budget to afford the physical staging of expensive furnishings in the vacant property.
For only a few dollars, virtual staging can create realistic photos of every room in the house while showing off the spaces at their highest potential.
2. Realtors Have a Competitive Advantage
Real estate agents need to sell more and faster to beat the competition.
Virtual staging makes their listings stand out from their competition. The high quality and beautiful imagery ensure that the property gets noticed by potential buyers, thus increasing the chances of a sale.
3. Highlights the Selling Points of a Property
Although vacant properties sell, they might not sell at a price it deserves. The lack of beauty in unfurnished rooms fail to attract customers online.
Virtual staging works its magic on the empty spaces of the room, giving potential buyers a visual effect of a place they can call home.
4. Offers Limitless Design Options
Traditional home staging offers limited design options in terms of décor and interior furnishing. If the realtor needs more extravagance, a huge budget has to be set aside.
However, with virtual staging, a realtor with even a small budget can have access to a vast portfolio of furnishing options that are constantly updated according to the latest trends in interior design.
How Can Styldod Help?
Styldod provides hassle-free and inexpensive virtual staging solutions. We help bring your property listing alive in 3D to ensure that your property not only sells fast but also sells at a higher price.
We are the first design-tech startup in the world to have automated interior design and 3D modeling. We are working with some of the largest US retailers to help democratize access to interior design.
Our virtual staging process allows us to use current trends in furnishings and décor to create exceptionally photorealistic, virtually staged photos of vacant homes. With no hidden charges, a vast portfolio of trending style themes to choose from, and free revisions, Styldod can help realtors overcome the obstacles of selling an empty home.
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.