Transforming Customer Service in the Paint Industry with Zendesk Call Center Integration



Customer service is the backbone of any successful business. About 88% of customers say that great customer service is as important as the service a company provides. However, many paint companies still rely on outdated systems and processes that frustrate customers and employees. Call center integration with Zendesk can revolutionize customer service in the paint industry.

Traditional Customer Service Models are Failing in the Paint Industry

For years, paint companies have used basic phone and email support to handle customer inquiries. However, these legacy systems are limited:

  • No unified platform. Customer data, conversations, and tools are siloed across various channels. Agents struggle to get a complete picture of the customer.
  • Outdated call center technology. Many companies still use clunky and inflexible on-premise equipment. It’s difficult to add new features or scale operations.
  • Poor omnichannel support. Customers want seamless support across channels like phone, email, chat, and social media. Legacy systems make this impossible. 
  • Difficulty finding information. Agents waste time switching between finding customer histories, order information, and product specifications. This leads to long hold times and unhappy customers.

These inefficiencies result in poor customer satisfaction. A Zendesk study says 51% of customers want companies to improve customer service. The paint industry needs a new approach. 

The Zendesk Advantage: A New Paradigm for Customer Service


Zendesk call center software integration provides a unified, cloud-based platform. It transforms customer service operations in the paint industry. Core features include:

  • Instant customer information

Agents see the customer’s profile, order history, communications, etc in a single interface. This saves you switching between systems.

  • Embedded voice 

Voice calls are routed and integrated directly within the agent desktop. This allows seamless switching between channels.

  • Unified conversations

Agents can start service interactions on one channel, like the phone. Then they can transition to other channels like messaging apps.

  • Omnichannel reporting 

Managers have visibility into cross-channel metrics. Examples are first response time, resolution rate, and customer satisfaction. This enables data-driven decision-making.

  • Flexible IVR 

Smart interactive voice response directs callers to the right agent or self-service option. This serves to reduce wait times. Flows are configurable for seasonal changes.

  • Skills-based routing 

This leverages skills, experience, and language capabilities to match agents with customer needs. This automatically helps in improving first-call resolution. 

  • Quality assurance- 

Calls and conversations can be recorded, graded, and coached to improve agent performance. Sentiment analysis identifies areas for improvement.

  • CRM integrations 

Integration with leading CRM platforms pulls all customer data into one view for personalized service.

  • Business performance analytics 

It provides a holistic dashboard with cross-channel data and service forecasts. It also helps with pipeline tracking to optimize operations.

Call center integration with Zendesk helps paint companies deliver personalized, omnichannel experiences that exceed customer expectations.

How Zendesk Integrates with Existing Systems  

Integrating Zendesk with existing legacy systems is straightforward:

  • 90+ telephony integrations – Pre-built integrations connect Zendesk Talk to leading PBX systems, carriers, and SIP trunks.
  • CRM connectors – Plug-ins merge Zendesk Support with CRM platforms like Salesforce, Microsoft Dynamics, and Zoho.
  • ERP integrations – Partnerships with NetSuite, SAP, and more link customer data across enterprise systems.
  • Legacy system consolidation – Migrates and merges data from legacy tools into Zendesk via APIs.
  • Hybrid deployment – Deploy across public/private cloud, on-prem, or hybrid models to fit each company’s infrastructure.
  • Global delivery capabilities – This merges with telephony providers worldwide for consistent customer experience
  • Custom solutions – For unique needs, Zendesk builds customized combination and migration tools.

Integrating call centers with Zendesk helps provide a future-proof foundation to optimize customer service operations.

Routing and Queuing: The Backbone of Efficient Customer Service


Intelligent call routing and queuing connects customers with the right agents. Zendesk offers:  

  • Real-time dashboards – It offers key metrics monitoring in real time. These include call volume, wait times, and agent activity.
  • Historical reporting – Trend reports analyze spikes, service disruptions, and opportunities across all channels.
  • Data-driven forecasting – Past service patterns help to predict upcoming call volumes and staffing needs. 
  • Customer satisfaction metrics – They track ratings, feedback, and survey results to improve experiences.
  • Agent quality assurance – Individual agent and team performance data helps optimize coaching and staffing. 
  • Recording and speech analytics – It records calls for training. Analyze transcripts to identify process gaps.
  • Custom reports – Build reports tailored to your paint industry business goals and KPIs.

With Zendesk CRM call center integration, the days of customers waiting on hold or speaking with the wrong agent are over.

Case Study: Real-world Impact of Zendesk Integration in the Paint Industry

Paint manufacturer Behr Process Corporation adopted Zendesk in 2018. This was to improve their customer service operations. 

Results included:

38% reduction in abandonment rate* – Intelligent IVR routing decreased hold times.

15% faster speed to answer – Skills-based routing improved efficiency.

27% increase in first contact resolution – Unified platform increased agent productivity.

22% improvement in customer satisfaction – Omnichannel support provided a superior experience.

For Behr, Zendesk delivered quantifiable gains across critical service metrics.


Zendesk CRM call center integration provides a unified, cloud-based platform. It enables paint companies to deliver personalized, omnichannel customer experiences. With Zendesk’s call center capabilities, companies can increase efficiency and improve analytics. This will greatly exceed customer expectations. The result is higher customer retention, reduced costs, and a competitive advantage. To see how Zendesk is transforming leaders in the paint industry, request a demo today.

Frequently Asked Questions

How Difficult is the Integration Process?

Zendesk is designed to integrate seamlessly with existing systems through APIs. It also uses pre-built connectors and custom solutions. The team of technical experts works hand-in-hand with the companies’ IT staff. It follows best practices for integration, data migration, testing, and change management. The result is a smooth transition to our platform.

Is Zendesk Compliant with Data Privacy Regulations? 

Absolutely. Zendesk is certified compliant with global data protection laws like GDPR and CCPA. We use the latest security protocols to safeguard your customers’ personal information. Agents only see the minimum data needed to have productive conversations.

What is the ROI of Implementing Zendesk in the Paint Industry?

Our clients typically see a 200-300% ROI within the first year. Cost savings come from increased agent productivity and reduced customer churn,. Higher customer retention also boosts revenue. According to Nucleus Research, every $1 spent on Zendesk yields $3.13 in returns. The bottom line? Investing in customer service pays dividends.

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