Modern advertising opportunities in Atlanta are at your fingertips; with an urban population of 506,804, getting your brand out there among the hustle and bustle is the edge that you are looking for to push your brand above the competition and to drive business and economic growth in your favor.
Both Digital and Static Billboards Offer Solid Advertising Opportunities
Finding your target market in the post-Covid world begins with Atlanta Billboards: from static billboards to digital options, getting your brand along the roadways and walkways has always been one of the best ways to advertise. As the public heads outdoors, your brand moves with them, wherever they work and play.
Outdoor Media and Wallscapes for Advertising
OOH (out of home) refers to any ads that can be found outside of the home: OOH media is far-reaching and extremely cost-effective, it uses proximity-based marketing to take your advertising dollar as far as you need it to go.
Examples of OOH Advertising:
- Interactive signage along busy pedestrian areas, both indoor and outdoor
- Targeted advertising inside elevators
- Signs and interactive ads at bus stops and other key public transit areas
- Data-driven digital ads and kiosks at sporting venues
- Facial recognition technology in interactive ads
- Dynamic digital ads that react to real-world variables for unique, on-point messages
The options are limitless for outdoor media, and businesses large and small can find options that grab the attention of everyone passing by. From Five Points to Centennial Olympic Park, there are endless OOH options: hospital campuses, universities, business districts, and shopping districts all provide great backdrops for out-of-the-box advertising ideas.
Public Transit Advertising in a Constantly Moving World
Attention-grabbing advertising art on busses and taxi cabs is an excellent way to send your message out there. MARTA’s services include buses, trains, and also para-transit that provide around 420,000 trips to individuals in and around the city of Atlanta (as well as Fulton and DeKalb counties) each and every day of the week. That adds up to a lot of visual impact on consumers in the metropolitan Atlanta area.
Street Furniture Advertising: Functional and Effective
Bus stops, benches, and other public furniture advertising place your branding in areas where people congregate. These options can fit any budget, with both static and digital ads that integrate flawlessly within the neighborhoods and along the paths that commuters use 24/7. These ads aren’t just for urban centers: they are great for bringing your product or service into the suburbs and even into rural areas. The museum district of Midtown is a great area to promote using outdoor furniture, but literally — anywhere there are people out walking is a prime spot.
Wild Posting
For densely populated urban areas, Wild Posting is a very affordable but effective ad format. Wild Posting is street-level advertising, utilizing a large number of posters and fliers that are pasted onto eye-level surfaces, such as buildings, barricades, and construction sites. This is often used to drive attention to various acts in the entertainment industry, such as music venues in Underground Atlanta, but is definitely not limited to clubs and bars.
Wild posting is an effective guerilla, grass-roots type of marketing that can provide a specific feel to a marketing campaign — giving an urban, cutting edge aura to any product or service that would benefit from that type of campaign. Areas that are actively gentrifying, such as the west end or Bankhead, are ripe for wild posting, as are campus areas such as GSU, Decatur (Emory and Agnes Scott College), and Morehouse campuses.
Amazing, Unique Adspace Equals Growth for Your Company
Getting your ads onto and into the streets, buildings, and surfaces of Atlanta is a sure-fire way to build up a business, and gain brand recognition. The vibrant, multicultural city of Atlanta is the perfect backdrop for your product or service to thrive.
In 2020 in the United States, the biggest market for outdoor advertising came from miscellaneous services — these are startups and businesses that exclude the categories: retail, foodservice/restaurants, insurance, realtors, car dealerships, and hotels. Businesses of all sizes in that category spent a staggering $385 million in the US that year, with the second-biggest spender in outdoor marketing being retail establishments, which spent a little less than half of that amount for the year.
Looking at ad spending in the US for OOH (out-of-home) methods, such as digital billboards, other popular advertising displays on public transit and on structures, and static billboards, static billboards outperformed all other types in 2019, generating roughly $5.46 billion in revenue for that year. Interest in digital billboards and other signage is growing, however, and by 2023, digital OOH ad spending is expected to reach over $5 billion in the US, alone.
