The Right Way To List and Sell Your Home in Florida


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A home is one of the most important purchases a person can make. Home is where friends and family gather to make lifelong memories, laugh, cry, celebrate, grieve; a home is an integral part of life. With that said, selling your home can be a long, emotional, and overwhelming process. However, there are always steps to take that can make the journey easier. 

If you’re thinking about selling your home, this blog post will help guide you to make the process seamless. 

1. Use a Real Estate Agent

A Florida real estate agent’s expertise and knowledge can be an invaluable asset. They know the real estate market, they understand what buyers are looking for, and will work to get you the best deal possible. A solid realtor will hold open houses, market your home to the right people, and ensure that you aren’t overselling or underselling.  Each market is completely different, and you’ll need an agent that specializes in the area.  If you’re moving from Canada, you won’t be able to use your agent to sell your home for sale in Toronto and help you buy in Florida, for example. 

2. Set a Competitive Price

There’s no golden rule for setting the price of your home, but it is important to set a competitive number. If you have an agent on your side who is experienced and knows the particular part of Florida well.

While you don’t want to underprice your home, it’s also important not to overprice. Homes that are priced too high will sit on the market and continue sitting until they finally get a deal or hit their price point. This means sellers miss out on potential buyers and interest in their homes. Homes that are priced too low may sell quickly, but could mean you’re selling your home for less than what it’s worth.

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If you don’t have the help of a Florida agent, try setting up an open house and price your home based on what you see as online competition. This can help you price competitively from the start, which will make it easier to find a potential buyer quickly. 

3. Research the Market

The Florida real estate market is constantly changing, so it’s important to stay up-to-date on the latest trends. Make sure you know what homes are selling for and which areas continue to be hot spots in terms of demand. If you’re planning on moving to Florida, knowing about schools, public transport routes, shopping centres, and parks can be essential.

Of course an agent can help you with all this information, specifically one that is local to Florida. However, if you’re braving the selling process on your own, you can find this kind of information on a variety of websites, in community newsletters, and by simply driving around your neighbourhood and seeing what’s out there for yourself. 

4. Have High Quality Listing Photos

Having professional images taken is a great way to market your home. Not only will it show potential buyers the beauty of your property, but they’ll be able to see what needs updating and/or fixing as well. Professional pictures don’t have to require expensive equipment or hiring a photographer; you now have professional photography tools in the palm of your hand. An iPhone or Android will provide high quality photos, so long as you set the scene properly.

Here are a few tips for getting great listing photos for your Florida home:

  • Use as much natural light as possible from windows, doors, etc. 
  • Declutter the space and use decor minimally
  • Take photos from as many angles as possible

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5. Marketing is Key

The more people who see your listing, the better. Make sure you are connected to an MLS so that you can track how many views your home is getting and reach out to potential buyers. You should also create a social media marketing plan to attract attention online as well. A few tweets with good pictures and a link to your listing can get the word out quickly. Instagram posts and stories are a great way to get creative when showcasing your homes for sale.

Don’t be afraid to hold open houses or invite friends and family who may have interest in your home, either! The more people you expose it to, the better chance there is of attracting buyers interested in what you’re offering.

Listing and Selling Your Home in Florida

Selling your home in Florida is no easy feat, but we hope these steps have taken some of the stress off. By following these tips, you will be on your way to selling your Florida home like a pro! 

The Right Way To List and Sell Your Home in Florida was last modified: by