According to a global survey, an average internet user spends almost 136 minutes per day surfing social networks. With such widespread reach and extensive use, social media networks present a great marketing opportunity to any type of business. And among these social networks, Facebook is undeniably the most popular and far-reaching marketing platform. Other than personal profiles, Facebook offer businesses a wide variety of features to increase their brand visibility. These features include Facebook pages, posts, videos, events, dedicated groups, Facebook ads, etc. to promote their products and services. It also offers free analytics and publishing tools that give you statistics to analyze your account and create better marketing strategies.
Access Useful Facebook Features
Facebook accounts can give you access many different features. In addition to sharing posts, videos, and infographics on your feed, you can schedule events, have contests, etc. to promote your business. You can also use Facebook ads, Facebook Insights, and Facebook Publishing tools to analyze your account, target different audiences, and manage your social presence. However, newer accounts don’t give you access to all the features of this site. Old Facebook accounts that have access to all features can help you to expand your reach. Many businesses also prefer to buy old Facebook accounts to gain access to all the features of the site.
Manage Multiple Business Pages
Facebook pages are certainly the best way to promote your business online. A Facebook account can allow you to create multiple pages for your business. A business page on Facebook has all the basic features of a regular account with added benefits that appeal to business marketers. You can use the page to share photos, videos, ads, and posts about your product. You can schedule events, arrange contests and giveaways, and even let users buy directly from the Shop section of your page. Moreover, you can create communities and invite fans to post comments, reviews, and experiences.
Develop a Dedicated Fan Base
The main use of Facebook marketing is to increase your brand’s reach and visibility. However, simply getting people to view your page isn’t enough. You need to gather followers and create a dedicated fan base that regularly views your updates. And to achieve this, you need to connect with your audience and engage them in your products. It is important to respond to messages and comments quickly. Inviting people to comment, review products, or share their experiences is also a good way to engage the users.
Keep Your Audience Engaged
While interacting with users is important, keeping them engaged in your products is the real challenge. Creating quality content is certainly the best way to keep your audience engaged. But that doesn’t mean you start waxing poetic about your products every chance you get! Instead try to tell a story related to your products through your posts. Creative ad campaigns, funny posts, sharing your experiences and thoughts can help you connect with your audiences better.
Facebook Marketing is slowly reshaping the marketing world with its worldwide reach and effect on the consumers. When done right, Facebook accounts can help you increase your brand visibility and product sales.