A service-based business needs a solid online marketing strategy. In the ever-changing environment of the digital marketing world, you must stand out from the crowd. How?
There’s more to building an online presence beyond websites and social media. Value proposition development process is also important for service-based business and value proposition templates helps you in such process. In this article, you’ll learn all these secrets. We’ve whipped up a list of creative and effective online marketing ideas that can drive your service business forward.
1. Invest in Responsive Website Design
One of the first things that you should take care of is getting a decent and responsive website. It can educate your customers about your services and provide guidance on where to make a transaction — all from the comfort of their personal computer or smartphone.
Moreover, your website functions more than just as a front door to your business online. Its role doesn’t only end by informing visitors about your existence. It also serves as an extension to your brand.
Your website design greatly affects the time and attention each site visitor spends on your page. Thus, you need to make it responsive so users can easily navigate around your site.
2. Boost Your Local SEO Game Plan
Are you having trouble ranking on Google #1 SERP? Try going local. For service businesses, doing local SEO can have a massive impact on your business. Why? Most of your existing and potential customers come from your area. Before competing on a national or global scale, make sure to first get those who are in your own backyard.
There are various ways to implement local SEO. One is by using Google My Business (GMB). GMB is a free tool that can be used by businesses with physical stores. It enables service businesses to easily manage their online presence across Google. If you haven’t already done so, make sure to claim your listing and edit your business information so people can find you without difficulty.
You should also encourage your regular customers to leave reviews on your listing on Google. Additionally, you can localize your pages by adding your service area locations, like in this example: hardwood in Toronto.
These are just some of the ways to improve your local ranking in search engines. Once you learn what metrics define SEO success for you, you’ll be surprised at how much money, time, and effort you’ve saved with the help of a few marketing moves.
3. Explore Visual Content Marketing
Promoting services online can at times be challenging. But worry not. Visual content can be used to your advantage. According to studies, a person can remember up to 65% of the visual information and only about 10% of written content three days after exposure to the material.
Here’s a tip! You can improve your text-based content by embedding different types of visuals like infographics, illustrations, gifs, graphs, images, screenshots, videos, and memes. Observe how this simple change can affect user engagement.
4. Run Online Contests and Giveaways
Have you ever tried joining a contest or giveaway? What were the mechanics? Was the prize great? How many people joined? How many won? If you think back, you’d probably recall you revealed to them some personal details during the registration process. Have you wondered why they’ve asked you those details? Here’s why.
Contests and giveaways never fail to drive traffic and engagement to one’s website. By offering a chance to win a grand prize, you can compel the joiners to voluntarily give some of their personal details, like name and email address — which you can then use to send them newsletters or promo emails in the future.
Even the least attractive type of business industry can generate new fans and subscribers through this technique. So, what are you waiting for? Add a viral effect to your website marketing strategies.
5. Launch an Online Community
What’s a better way to create a buzz within the neighborhood? An online community. That’s right. You can start communities on Google or Facebook at no cost. So, make sure to create one that will encourage people with the same interest to join.
For instance, if you own a physiotherapy clinic, you can create an online community where people can share ideas and tips about muscle care, ways to ease pain, and more.
The objective of your online community is not to promote your business. Nonetheless, it can help build your credibility and nourish your relationship with existing customers. It can also pave the way to new potential connections.
Who knows? Some members of your community may need your services in the future, and you can be the first person who’ll come to their mind. That’s when your effort finally paid off.
6. Educate Your Audience
One way to build a solid readership is through good content. This doesn’t mean bombarding your audience with content all the time. Rather, this means giving them content that is relevant, informative, entertaining, and useful. Hook them up with content that will nourish their mind and satisfy their soul.
So, how do you know the type of content your readers would want to read and engage in? Go to forums like Quora, use Google’s People Also Ask, or simply ask your followers. Because these are real questions or concerns that may be only you can answer or provide clarification as one of the experts in that field.
Based on the data you’ve gathered, you can either create a tutorial or how-to content that will address your audience’s concerns. After all, service businesses like you exist to help people and satisfy their needs.
What’s ahead?
Remember, your business exists because people need your services or expertise in that field. It’s just a matter of restrategizing your marketing tactics. You can experiment with some or all of the marketing ideas above.
Plan and layout your marketing blueprint. Determine which marketing move can help you win over new customers and which ones can improve your existing client relationships.
