The appearance of your business’s premises is critical to its success. Even when you produce high-quality goods and services, you may fail to appeal to your target customers if your premises are in a bad state. It is, therefore, essential that along with providing top products and services, you improve your business’ premises’ appearance to avoid losing your clients to competitors. Read on for nine ways to keep your business premises attractive to reflect integrity and professionalism.
Keep the premises clean
The first step to making your business premises more attractive to current and potential customers is maintaining cleanliness in each part of the building, including the reception, hallways, windows, washrooms, and driveways. Be sure to provide your staff with a cleaning schedule for your business premises to help maintain a clean and tidy work environment.
Alternatively, hire professional cleaners to tidy up your facility. A professional cleaner has the necessary equipment to ensure proper sanitation to make your business premises more attractive. You could also schedule a retail store bed bug inspection to identify and eliminate the pests, especially if you run your business in an older concrete building. Bed bugs will compromise a customer’s impression of your business, and they cause anxiety among your employees, which negatively impacts productivity.
Declutter
Along with deep cleaning your business premises, you should enlist your employees’ help to keep the space organized. Consider investing in office furniture with storage to help your staff keep their desks clean and tidy. You should also have workers clear and recycle unnecessary paperwork regularly. Buying more storage when you are just starting your business or renting a separate storage space for bulky office equipment is also an excellent way to declutter your premises and provide more room for growth.
Add a covered walkway
If you want to create an excellent first impression on customers, improving your premises’ entrance is a great place to start. Consider installing a covered walkway to give your company a professional image that appeals to prospective clients while protecting visitors and employees from elements as they access your premises. Covered walkways keep you, visitors, and staff dry even in the rainy season. They also keep the reception area’s floors clean and dry.
Invest in amenities
Investing in the right amenities is an effective way to add more value to your business property and attract more customers. Be sure to conduct extensive research on your current and prospective clients’ needs and wants to determine the type of amenities to offer in your business to get good returns on your investment.
For instance, you could add amenities such as walking and biking paths or dog parks if you run a commercial property where tenants have active lifestyles or own pets. This will not only attract more customers. It also encourages them to stay longer on your property. Investing in amenities like child care, games, a pumping room, and comfortable seating if you run a business inside an office will help create an attractive and relaxing space, leaving an excellent impression of your business.
Change your business’ signage
Your clients find your business through the signage, so you should ensure that it is well-maintained to show potential customers that you care about how your entity appears to those searching for it for the first time. You could replace any burned-out bulbs and add a new paint job to make the signage more attractive. Alternatively, invest in digital signage to capture a broader audience’s attention while making your company appear more modern.
Spruce up the outdoor space
The landscaping is the first thing your customers see when they visit your business premises, and they will use it to judge the quality of your products and services, so it should be attractive. Consider investing in hard landscaping, specimen plants, and water features to add color and energy to your front business facade and capture potential clients’ attention.
However, do not add too many plants to your front yard as it could make the space appear too busy. You should also invest in easy-to-maintain plants to reduce maintenance time and costs. Be sure also to add furniture and accessories to your landscape to provide visitors a place they could sit and relax as they wait to get into the business premises’ interior.
Enhance safety and security
You should strive to make your customers feel safe and secure within your company’s premises. This builds trust between you and the customers, enabling you to secure deals quickly and create a loyal client base. Incorporating safety and security measures also boosts your business premises’ overall ambiance.
To enhance security, hire security guards to monitor who accesses the business building and ensure daytime security. Installing CCTV cameras is also an effective way to deter crime and provide evidence in case of irregularities.
Maintain the driveway
A neglected or poorly maintained car park is not only a turn-off for your prospective customers. It also hurts the overall appearance of your business premises’ exterior. For this reason, you should inspect your driveway regularly and use cement repair products to fill any cracks and potholes. Be sure to hire a professional for repairs in case of deeper cracks and sunken concrete. You should also power wash your car park to eliminate weeds, dirt, and debris that make your driveway appear scruffy.
Do not neglect your online space
With technological advancement today, creating a solid online presence is as essential as having physical, brick-and-mortar business premises. Customers also prefer shopping online due to efficiency, flexibility and security, so it is vital to establish your presence online to expand your business and attract a larger audience. Consider developing a mobile-friendly business website to create an online presence. A website is your business’s virtual retail front.
Endnote
Your current and potential customers judge your business values, products, and services based on the company premises’ appearance physically or online. Create a positive impression of your business by adding amenities and a covered walkway, cleaning and decluttering, changing the signage, maintaining the driveway, landscaping, ensuring safety and security, and developing a website to create your company’s online presence.
